Shoppers for Home Improvements
The Australian Consumer and Shopper Behaviour (ACSB) Report provides data on a broad range of consumer shopping behaviour and purchasing patterns. In this article we…
Mobilising the Consumer
Individual customer loyalty and strength of affiliation across all customers are key indicators of retail health. It is thus important to…
Shopping Centres Catering to Booming Retirees
Consumers who are retirees or superannuated make up 21% of visitors to Australian shopping centres. While they don’t spend quite as…
Australia’s Preferred Shopping Environments
A new report based on research conducted in Directional Insights’ Australian Consumer and Shopper Behaviour Report (ACSB), demonstrates that shopping centres retain a firm…
Target Profile: Are they hitting the mark?
Click here to find out about how Target fits into the current Australian Shopping centre in our Spotlight Report
7 Key information sheets for determining your research needs
The following reference articles from Directional Insights may also be useful when determining your research requirements. Knowing your market and getting the most…