Directional Insights in London
Directional Insights recently enjoyed a research trip to London. While we were there we had a chance, of course, to check…
Challenges for the Retail Strip
As well as our long-standing involvement with the shopping centre industry, Directional Insights also has expertise in researching shopper behaviour at…
Mission Shoppers in Focus
If you’ve been following e-directions for a while, you’ll be familiar with the rise of Mission shopping that followed the GFC…
Positive Shopping Centre Performance Increases Customer Wellbeing
Shopping is a core activity in the life of most Australians. As such, it can be argued that the nature of…
Like! The Social Media Friend
There is a plethora of commentary on the return on investment of Social Media marketing. Googling “ROI Social Media” returns millions…
Australia’s Preferred Shopping Environments
A new report by Directional Insights demonstrates that shopping centres retain a firm position at the top of Australia’s retail hierarchy,…